Black Belt Joomla! Black Belt Joomla takes a hard core look at Joomla websites and explains how Joomla can help you be
successful. Barrie will also point out what not to do - actions which can hurt your conversion rates. We'll look at common usability and marketing mistakes and see how to fix them. We'll explain what landing pages are, and how to improve their marketing capacity. We will look at creating a road map which will help you steer visitors through your site towards your desired goals.
As experienced "Black Belts" know, site visitors are there for one purpose - one deliverable. Some would say, it's like a monkey, looking for a banana. The key is to understand what that purpose is (the banana), and be perfectly prepared to deliver. If they don't find what they're looking for, they'll leave. Anyone can spend a lot of money by paying all of the "traffic" driving fees, but money really can't buy you love. The bottom line is that if you can't get your visitors to buy what you are selling once they get to the site - you just threw away a lot of cash.
We'll also look at third party tools such as google web optimizer, Crazy Egg and iContact and how they can help you be more successful. We'll also be giving out free bananas. |
